Handicapitalism, Sticky Keys

Bapopik at AOL.COM Bapopik at AOL.COM
Wed Dec 15 22:22:23 UTC 1999

   From today's Wall Street Journal, pg. B1, col. 2:

_People With Disabilities Are Next Consumer Niche_
_Companies See A Market Ripe_
_For All-Terrain Wheelchairs,_
_Computers With "Sticky Keys"_
   It's a brand-new term that describes what's behind a dawning realization in business: People with disabilities shouldn't be viewed as charity cases or regulatory burdens, but rather as profitable marketing targets. (...)
(Col. 4.)  Last year, for example, Microsoft Corp. created its Accessibility and Disabilities Group, with more than 40 researchers, marketers and product developers.  The group has engineered such products as a mouse that is less sensitive to tremors.  For people who can't press several keys (Pg. B6, Col. 3) at once, Microsoft makes "sticky keys" configured to hit control, alt and delete keys, say, with a single stroke.  (...)
     Indeed, handicapitalism (a term that Johnnie Tuitel, a lecturer with a disability, is seeking to trademark)...

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