'Optics'

[Bruce K. Dykes]

Ripped from news.com's Rumor Mill section:

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"You're pushing 40, Pop," Vermel reminded me with a withering tone of voice.
"You're unmarried and you haven't taken your company public yet. The optics
on this are terrible."

Optics! Where does the kid pick up this lingo? "Optics" is the new PRspeak
currently bandied about by D.C. techwonks to describe public perception,
reality being the province of another industry, perhaps another era.
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