"scare quotes"

Frank Abate abatefr at EARTHLINK.NET
Fri Aug 4 14:46:08 UTC 2000

I've seen these quotes used often in display ads in the Yellow Pages.  I
speculate that they are used in some cases because they do attract
attention, and are easier to specify in writing the ad copy than showing
italic or bold face, which the writer may not know how to specify, if not an
experienced copy editor.  I suspect that many Yellow Pages ads are written
by store owners and such, who most likely do not know proofreader's marks.

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