Danish Pastry (still cooking)
Bapopik at AOL.COM
Bapopik at AOL.COM
Thu Nov 2 01:55:08 UTC 2000
More on the Danish Pastry.
24 April 1920, BAKERS WEEKLY, pg. 17 full page ad. A red & white ad for
"DANISH PASTRY BAKING SCHOOL." A photo shows "INSTRUCTOR L. C. KLITTENG,
ORIGINATOR OF DANISH PASTRY IN U.S.A." Instruction begins June 1st, and the
14-day course covers 100 hours. It's at the Danish Culinary Studio, 146 5th
Ave, New York.
1 May 1920, BAKERS' HELPER, pg. 885, col. 1, recipe for "Danish Pastry
Dough," by Paul Richards.
15 May 1920, BAKERS' HELPER, pg. 978, col. 2 headline:
SWEDISH, DANISH OR FRENCH PASTRIES. (Recipes follow--ed.)
1 June 1920, BAKERS' HELPER, pg. 1029 full page ad:
THE MAN WHO MADE DANISH PASTRY FAMOUS
Klitteng's DANISH PASTRY SCHOOL New York
Opens July 1st
(Full photo of him in chef's garb--ed.)
1 June 1920, BAKERS' HELPER, pg. 1090, col. 1:
_DANISH PASTRY SCHOOL STARTS JULY 1ST._
The Danish Culinary Studio, 146 Fifth avenue, New York City, is scheduled
to open July 1st, and applicants are being enrolled for the first course.
The school has been founded by L. C. Klitteng, who came to this country from
Denmark in December, 1915, and has been responsible for most of the
popularity which Danish pastry has acquired here. Shortly after his arrival
he made his choice dainties for the President's wedding. (That would be
Woodrow Wilson. That's what I asked the White House Historical Association
about and got no reply--ed.) His next association was with Gertner's in New
York City, where he instructed the bakers fully in this line. In his
extensive travels since, covering (col. 2--ed.) thirty states, he has baked
in most of the leading cities, in some of the best bakeries and pastry shops.
In the wake of his success sprang up many imitations to meet the new demand,
and inferior goods were put upon the market and sold at the prices which the
genuine products properly command. (More s
tuff about the school--ed.)
26 February 1926, THE RESTAURATEUR, pg. 2 full page ad:
Profits from DENMARK!
_Danish Pastry_ opens up to you a new field for profitable sales
(CRISCO by Procter & Gamble. This ad ran weekly for a very long time--ed.)
13 March 1926, THE RESTAURATEUR, pg. 11, col. 1:
_RESEARCH BAKERY GIVES RECIPE_
_Procter & Gamble Company Through_
_Experiments Tell How To Make A_
_Better Danish Pastry_
(If you advertise that much, I guess the papers have to give you a free
7 April 1927, THE RESTAURATEUR, pg. 8, col. 1:
_Introduced Danish Pastry to New York_
_Herman Gertner Is the Man Who More Than Any Other_
_Is Responsible for the Great Vogue of Pastry in America_
The genesis of his growth is that "every man deserves a chance." This led
to his discovery of the chef who introduced Mr. Gertner to Danish pastry and
which led to Gertner's introducing Danish pastry to Broadway, New York, and
permanent stock engagements in the West.
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