Boxers or Briefs?

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BOXERS OR BRIEFS?

"Heh, heh."
--Bill Clinton on MTV, 1992

10 January 1940, MEN'S WEAR, pg. 47, col. 1 photo caption:
   The shorts on left are made like fight trunks, pull-on with elastic waistband.  Boxing glove print, available in dark blue, light blue and green, ties in with this theme.

5 March 1941, MEN'S WEAR, pg. 46, col. 1 ad:
   Also in Popular "BOXER" Model
Wanted boxer style in tailored gabardine.  Sanforized.  Built-in athletic type elastic supporter and belt.  Draw string adjustment.  Zippered pocket.  Colors: Beige, Pine, Maroon, Cream, Navy.  Men's sizes 30-42.
ROBERT BRUCE KNITWEAR COMPANY
418 Collom St., Philadelphia, Pa.
347 Fifth Ave., New York City . 742 Market St., San Francisco

July 1943, APPAREL ARTS (ESQUIRE), pg. 91, col. 2:
   First in importance, however, in today's swimwear selling, are solid-colored woven trunks.  These are most popular in the "boxer" model, so called because of the shirred waistline.  They are made chiefly in worsted gabardine, lightweight worsteds, cotton gabardines, and poplins.
(Col. 3 photo caption--ed.)
THE BOXER MODEL scores a knockout in this season's round with men who like their trunks made with a generous cut.

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MISC. FROM MEN'S APPAREL MAGAZINES

7 August 1940, MEN'S WEAR, pg. 61, col. 2 ad:
SMOOTHIE WRINKLE RESISTANT TIES
A. Schreter & Sons Co., Inc.
16 S. EUTAW STREET
Baltimore, Maryland

March 1942, APPAREL ARTS, pg. 79, col. 1:
_sandwich stripes for frail bait_
This campus beanie is dressed plenty fancy considering it's one of those "My-God-It's-Monday" mornings...
(My "Thank God It's Friday" postings which also mention "Monday" are not in the ADS-L archives and have been destroyed--ed.)

June 1943, APPAREL ARTS, pg. 87, col. 2:
_so you'd like to live in New York!_
   WHERE, NO MATTER HOW MANY languages you know, you'd still have to learn a very special brand of English...Where pronunciations are switched, like in--_"Hello, Pheel, how do you (Col. 3--ed.) fill?"_...Where a _"bird"_ is a _"boid"_--yet _"oil"_ comes out _"erl"_...Where _"Whyncha faggetit?"_ can be translated, with some difficulty, to _"Why don't you forget it?"_
(Not fuggedaboutit, but close--ed.)

August 1943, APPAREL ARTS, pg. 53, col. 3:
   IN ATLANTA, cafeterias are called _"tray shops"_--or were, the last time I was there...Traveling men call the Southern route to the Coast the _"jam belt"_--because most restaurants serve huge assortments of jam and jelly at all meals.

September 1943, APPAREL ARTS, pg. 75, col. 2:
_Making your "day"_
   This type of merchandising has been a controversial subject in the men's trade for years.  Most department stores advertise heaviest on the days when they feel they can get the most business.  Store owners have felt they must make their "figures" for the day...