More John Crosby (on Madison Avenue talk)

Victoria Neufeldt vneufeldt at MERRIAM-WEBSTER.COM
Sat Oct 27 16:30:05 UTC 2001


There's at least one story featuring Madison Ave metaphors that Walt Kelly
created for his Pogo comics.  Featuring Albert Alligator, etc.  Don't think
Pogo himself participates beyond his (frequent) role as bemused observer.
It is a hoot.  Now I see that it wasn't really exaggerated that much at all.
I haven't tried to find it in my Pogo collection (haven't even tried to find
my Pogo collection!), so can't tell you the date, but it's probably from
around the same time as the Crosby piece.  If anyone is interested, I can
check it out.

Victoria

Victoria Neufeldt
1533 Early Drive
Saskatoon, Sask.
S7H 3K1
Canada

>From Barry, Thursday, Oct 25th:
>    From RADIO AND TELEVISION by John Crosby, NEW YORK HERALD
> TRIBUNE, 1 March 1954, pg. 15, col. 1:
>
>       _A Stroll on Madison Avenue_
>    It's been a long time since I took you on a stroll through
> Madison Avenue, listening to the delightful figures of speech
> which flower on that thoroughfare.  On Madison Avenue, when
> tackling a problem, a man never says: "Well, we're getting
> somewhere."  That's much too easy.
>    You have to trick it up a little.  Recently, an ad agency
> executive--so help me Hannah--ended a conference with the words:
> "Well, the oars are in the water and we're headed upstream."
> That may easily be my favorite sentence since another genius over
> there let fly with: "Let's up periscope and look around."  The
> metaphors are all sprouting waterwings.
[SNIP]



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