"Do Good Anyway" maxim in NY Times

[Yerkes, Susan]

They're famously unknown. And therein lies the paradox.
susan

-----Original Message-----
From: Fred Shapiro [mailto:fred.shapiro at YALE.EDU]
Sent: Tuesday, March 26, 2002 6:51 AM
To: ADS-L at LISTSERV.UGA.EDU
Subject: Re: "Do Good Anyway" maxim in NY Times


On Fri, 8 Mar 2002 Bapopik at AOL.COM wrote:

>    Mr. Keith has finally stepped forward to capitalize on his
> platitudes' astonishing appeal.  In January, Penguin Putnam agreed to
> pay an advance of about $300,000 for the rights to a 144-page book, "The
> Paradoxical Commandments," by Mr. Keith, explicating his original 10
> theses.  It will be published in May with a heavy national marketing and
> publicity campaign designed to turn it into the next "Who Moved My
> Cheese?"

Does anyone have a sense of which of "The Paradoxical Commandments" have
become particularly famous?

Fred Shapiro


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