Super Bowl (1966)

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   From the first citation on the NEW YORK TIMES database:

   4 September 1966, NEW YORK TIMES, pg. 153:
_National Football League Set to Open Season That Will End in Super Bowl_


   From the U.S. Patent and Trademark Office:

Word Mark SUPER BOWL
Goods and Services IC 028. US 022. G & S: EQUIPMENT (OR APPARATUS) SOLD AS A UNIT FOR PLAYING A FOOTBALL-TYPE BOARD GAME. FIRST USE: 19661206. FIRST USE IN COMMERCE: 19661206
Mark Drawing Code (1) TYPED DRAWING
Serial Number 72261119
Filing Date December 19, 1966
Supplemental Register Date December 20, 1967
Registration Number 0846056
Registration Date March 12, 1968
Owner (REGISTRANT) TUDOR METAL PRODUCTS CORPORATION CORPORATION NEW YORK 176 JOHNSTON ST. BROOKLYN NEW YORK
(LAST LISTED OWNER) NATIONAL FOOTBALL LEAGUE UNINC. ASSOCIATION ASSIGNEE OF NEW YORK 410 PARK AVE. NEW YORK NEW YORK 10022

Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record TOWNLEY & UPDIKE
Type of Mark TRADEMARK
Register SUPPLEMENTAL
Renewal 1ST RENEWAL 19880312
Live/Dead Indicator LIVE

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Word Mark SUPER BOWL
Goods and Services IC 041. US 107. G & S: ENTERTAINMENT SERVICES IN THE NATURE OF FOOTBALL EXHIBITIONS. FIRST USE: 19670115. FIRST USE IN COMMERCE: 19670115
Mark Drawing Code (1) TYPED DRAWING
Serial Number 72321005
Filing Date March 7, 1969
Registration Number 0882283
Registration Date December 9, 1969
Owner (REGISTRANT) NATIONAL FOOTBALL LEAGUE UNKNOWN NEW YORK 410 PARK AVE. NEW YORK NEW YORK 10022
(LAST LISTED OWNER) NATIONAL FOOTBALL LEAGUE UNINC. ASSOCIATION ASSIGNEE OF NEW YORK 280 PARK AVENUE NEW YORK NEW YORK 10017

Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record DAVID M. PROPER
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20001206.
Renewal 2ND RENEWAL 20001206
Live/Dead Indicator LIVE