blipvert (was: Zadar greetings & Bling-Bling)

Mark A. Mandel mamandel at UNAGI.CIS.UPENN.EDU
Sat Jun 7 20:04:56 UTC 2003

On Sat, 7 Jun 2003, James A. Landau wrote:

#Here is the text of the Associated Press report on new OED vocabulary:


#Other corporate-speak considered established enough for inclusion in
#the dictionary includes dot-coms, or Internet companies, and blipverts,
#subliminal TV adverts of just a few seconds' duration.

What do they cite for "blipvert"? I think it comes from the initial
episode of the sf tv show "Max Headroom", which was first aired March
31, 1987, according to .

The following description of that episode, from the TechTV website
defines the term as used there.


To improve ratings, Network 23 creates "Blipverts," -- high-speed
commercials condensed into a few seconds, that prevent channel-changing
and embed themselves in viewers' minds. Unfortunately, these commercials
have one tiny side effect -- sometimes they cause viewers to explode.


Are there any earlier cites?

-- Mark A. Mandel

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