"gubernatorial" too hard for TV news
jester at PANIX.COM
Tue Sep 9 01:21:48 UTC 2003
>From the Sacramento Bee, last Thursday:
You won't hear reporters or anchors saying "gubernatorial"
during the local newscasts on Channel 3 (KCRA) -- not if Dan
Weiser has his way. (And
as KCRA's top news boss, he usually does.)
Weiser recently issued a newsroom memo, instructing station staff to say
hasta la vista to the word "gubernatorial."
His reasoning? While journalists may be partial to the word (in
Wednesday's Bee alone, "gubernatorial" appeared in four stories plus an
index), rarely does it come up in real-world conversations.
"We're trying to write in the way that people speak, and few people use
that word," Weiser says. "Nobody says 'gubernatorial.' They say 'candidate
for governor' or 'running for governor.' I prefer keeping things as easily
understandable as possible."
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