"What You See Is What You Get"

[Fred Shapiro]

Is anyone willing to check ProQuest Historical Newspapers to find the
earliest hit there for "what you see is what you get"?  According to an
alt.usage.english posting, this phrase appeared in a 1936 Chicago Tribune
ad for a home movie camera.  I would be interested in the exact date of
the Tribune ad or anything earlier than that.

Fred Shapiro


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Fred R. Shapiro                             Editor
Associate Librarian for Collections and     YALE DICTIONARY OF QUOTATIONS
  Access and Lecturer in Legal Research     Yale University Press,
Yale Law School                             forthcoming
e-mail: fred.shapiro at yale.edu               http://quotationdictionary.com
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