Fwd: cialis

Laurence Horn laurence.horn at YALE.EDU
Mon Mar 1 15:29:55 UTC 2004


At 7:28 PM -0600 2/29/04, Gerald Cohen wrote:
>To ads-l; here's an item from the American Name Society. Viagra was
>discussed on ads-l a few years ago. As I remember, someone said that
>Sanskrit "viagra" means "tiger."
>
>    But what about "cialis"?
>
>Gerald Cohen
>
>>Date:         Sun, 29 Feb 2004 12:56:46 -0600
>>From: callary ed <tb0exc1 at CORN.CSO.NIU.EDU>
>>Subject: cialis
>>To: ANS-L at LISTSERV.BINGHAMTON.EDU
>>
>>Does anyone know the story behind the creation of the brand name Cialis,
>>which joinv Viagra and Levitra in the "ED" market?
>>
>>Viagra is easily evocative with connotations of vim, vigor and vitality
>>with the image of Niagra Falls in the background, and Levitra has
>>association with Elevation, Levitation, and the like, but Cialis?

I've always enjoyed deriving "Levitra" from "le vit" (colloquial
French designation for the male organ) + "ra" (cheer).

Larry Horn



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