Nobody Does It Like Sara Lee?

Allen Maberry maberry at MYUW.NET
Tue Apr 19 18:10:39 UTC 2005

When I first heard the Checkers slogan "Ya gotta eat" I took it as "Ya gotta eat-- (might as well eat at Checkers).

Probably not the best restaurant slogan in the world but they more than made up for it by calling their signature dish The Big Buford.

maberry at

On Tue, 19 Apr 2005, Arnold M. Zwicky wrote: ...

> On Apr 19, 2005, at 10:39 AM, Ben Zimmer wrote: ...
> >
> > A more recent example of unfortunate burger-chain sloganeering is "You
> > gotta eat!" for Checker's/Rally's.  As King Kaufman wrote on,
> > this could be interpreted as: "(What the Heck), Ya Gotta Eat! (or
> > you'll
> > starve, and eating our burgers is marginally better than starvation)."

 now, this one strikes me as not so effective.


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