Whoopee/Whoopie Pie (1931); Marshmallow fluff (1917, 1919)
Bapopik at AOL.COM
Bapopik at AOL.COM
Tue Dec 13 20:07:55 UTC 2005
Bruce's bakery is in Great Neck, Long Island, and also just around the
corner here at East 57th Street and 1st Avenue. I saw that Bruce's had "whoopie
pie" and decided to re-check this.
Berwick of Massachusetts supposedly got into the "whoopie/whoopee" pie
business in the late 1920s or early 1930s, but the digitized Boston Daily Globe is
not up to that time period yet.
"Whoopie pie" is allegedly from the Amish country in Pennsylvania. Also,
Maine loves them. We have several digitized newspapers from Pennsylvania and
Maine, but I didn't see "whoopie pie" there that early.
"Whoopie pie" should be in the last volume of DARE, still in publication,
_The Syracuse Herald_ (http://www.newspapera
June 06, 1931_ (http://www.newspaperarchive.com/Search.aspx?Search=)
(http://www.newspaperarchive.com/Search.aspx?Search="whoopee+pie"+AND+cityid:28660+AND+stateid:67) _New York_
(http://www.newspaperarchive.com/Search.aspx?Search="whoopee+pie"+AND+stateid:67) ...and bridge. Distributors far
BERWICK WHOOPEE PIE THE LARGEST SELLING Sc CAKE..
Pg. 5, col. 8:
THE LARGEST SELLING
VARIETY OF OTHER CAKES
VERY PROFITABLE OFFER
BERWICK CAKE CO.
26 PALMER ST> ROXBURY, MASS.
(http://www.newspaperarchive.com/Viewer.aspx?img=ONKPmHWqWNiKID/6NLMW2iiRMOwbx4FFRD/br2P59t7bkaRm7weM20IF+CsZYmrz) _Friday, April
29, 1932_ (http://www.newspaperarchive.com/Search.aspx?Search=) _Bedford,_
(http://www.newspaperarchive.com/Search.aspx?Search="whoopee+pie"+AND+stateid:77) ...things to I eat the new delicious
i I WHOOPEE PIE i a chocolate cake sandwich.....ious taste. You may sample
the new WHOOPEE PIE at either of our stores to..
(http://www.newspaperarchive.com/Viewer.aspx?img=ONKPmHWqWNiKID/6NLMW2iPyA+uoiKD260yNvBJ0EQT6NX1TuFjbD0IF+CsZYmrz) _Friday, May 27,
1932_ (http://www.newspaperarchive.com/Search.aspx?Search=) _Bedford,_
(http://www.newspaperarchive.com/Search.aspx?Search="whoopee+pie"+AND+stateid:77) ...quality.) STOP AT Ross Sprlggs For A
.WHOOPEE PIE Fresh Every Day WEDNESDAY..
September 16, 1932_ (http://www.newspaperarchive.com/Search.aspx?Search=) _Bedford,_
952) ...STUDENTS you can get those delicious WHOOPEE PIES fresh every day,
_Daily Kennebec Journal_
_Saturday, April 24, 1937_ (http://www.newspaperarchive.com/Search.aspx?Search=)
...folks on jou. Dean" does better than "WHOOPIE PIE." why don't you write
"Whoopie pie," why don't you ever write anymore?
_Portland Press Herald_
January 26, 1950_ (http://www.newspaperarchive.com/Search.aspx?Search=)
(http://www.newspaperarchive.com/Search.aspx?Search="whoopie+pie"+AND+stateid:46) ...greatest poacibU num- twr of
Berwick WHOOPIE PIE Thia ia the amall Individual.....label appearing on each
Berwick WHOOPIE PIE. Bach label 10 votea. do not..
_The Portsmouth Herald_
_Wednesday, February 12, 1969_ (http://www.newspaperarchive.com/Search.aspx?Search=)
(http://www.newspaperarchive.com/Search.aspx?Search="whoopie+pie"+AND+cityid:23471+AND+stateid:64) _New Hampshire_
(http://www.newspaperarchive.com/Search.aspx?Search="whoopie+pie"+AND+stateid:64) ...bake for 12
minutes in moderate oven. WHOOPIE PIE Filling 1 stick melted.....at the Kirmes
home is Scotcheroos and WHOOPIE PIEs, both virtually im..
Word Mark WHOOPIE PIE
Goods and Services (ABANDONED) IC 030. US 046. G & S: baked goods Mark
Drawing Code (1) TYPED DRAWING Design Search Code Serial Number 78222067 Filing
Date March 5, 2003 Current Filing Basis 1B Original Filing Basis 1B Owner
(APPLICANT) WHOOPIE PIE LTD CORPORATION NEW YORK 34 TERRACE CIRCLE #5C GREAT
NECK NEW YORK 11021 Type of Mark TRADEMARK Register PRINCIPAL Live/Dead
Indicator DEAD Abandonment Date February 22, 2004
Word Mark MAKIN' WHOOPIE PIE
Goods and Services IC 030. US 046. G & S: ice cream. FIRST USE: 20020107.
FIRST USE IN COMMERCE: 20020107 Mark Drawing Code (1) TYPED DRAWING Design
Search Code Serial Number 78070151 Filing Date June 20, 2001 Current Filing
Basis 1A Original Filing Basis 1B Published for Opposition January 8, 2002
Registration Number 2735620 Registration Date July 8, 2003 Owner (REGISTRANT)
Ben & Jerry's Homemade Holdings, Inc. CORPORATION VERMONT 7 Burlington
Square, P.O. Box 530 Burlington VERMONT 054020530 Attorney of Record Peter
Mendelson Type of Mark TRADEMARK Register PRINCIPAL Live/Dead Indicator LIVE
Whoopie pies are considered a New England phenomenon and a Pennsylvania
Amish tradition. They're one of Maine's best known and most loved comfort foods.
Mainers will even claim that they were weaned on whoopie pies. In Maine,
these treats are more like a cake than a pie or a cookie, as they are very
generously sized (about hamburger size). they're so hug that you'll want to share
one with a friend. A big glass of milk is almost mandatory when eating a
A whoopie pie is like a sandwich, but made with two soft cookies with a
fluffy white filling. Traditional whoopies pies are made with vegetable
shortening, not butter. The original and most commonly made whoopie pie is chocolate.
but cooks like to experiment, and today pumpkin whoopie pies are a favorite
the recipe for whoopie pies has its origins with the Amish, and in Lancaster
county, Pennsylvania, it is not uncommon to find roadside farm stands
offering these desserts. Amish cooking is about old recipes that have fed families
for generations, with no trendy or cross-cultural fusions or mixtures. These
cake-like whoopie pies were considered a special treat because they were
originally made from leftover batter. According to Amish legend, when children
would find these treats in their lunch bags, they would shout "Whoopie!"
The question of how the Amish dessert got to be so popular in New England
probably is addressed in a 1930s cookbook called Yummy Book by the Durkee Mower
Company, the manufacturer of Marshmallow Fluff. In this New England
cookbook, a recipe for Amish Whoopie Pie was featured using Marshmallow Fluff in the
According to the _Marshmallow Fluff website_
The origins of Marshmallow Fluff actually go back to 1917. Before WWI, a
Sommerville MA man named Archibald Query had been making it in his kitchen and
selling it door to door, but wartime shortages had forced him to close down.
By the time the war was over, Mr Query had other work and was uninterested in
restarting his business, but he was willing to sell the formula. Durkee and
Mower pooled their saving and bought it for five hundred dollars. Having just
returned from France, they punningly renamed their product "Toot Sweet
Marshmallow Fluff" but "Toot Sweet" didn't stay on the label for long. The
situation of "no customers, but plenty of prospects" didn't last long either. An
early receipt still in the company's scrap books records the sale in April, 1920
of three one gallon cans to a vacation lodge in New Hampshire. The price at
the time was $1.00 a gallon! The door to door trade gained a reputation among
local housewives that eventually placed Fluff onto local grocers shelves.
Retail trade spread from there to the point where in 1927 they were advertising
prominently in Boston newspapers.
Durkee-Mower became a pioneer in radio advertising when in 1930 they began
to sponsor the weekly "_Flufferettes_
(http://www.marshmallowfluff.com/audio/fluff_jingle.mp3) " radio show on the Yankee radio network, which included
twenty-one stations broadcasting to all of New England. The fifteen minute show,
aired on Sunday evenings just before Jack Benny, included live music and
comedy skits, and served as a steppingstone to national recognition for a number
of talented performers. The show continued through the late forties.
Each episode ended with a narrator reporting that Boswell had disappeared to
continue work on his mysterious book, which was assumed to be a historical
text of monumental importance. On the last episode the Book-of-the-Moment was
revealed. It was a collection of recipes for cakes, pies, candies, frostings
and other confections that could be made with Marshmallow Fluff,
appropriately entitled the Yummy Book. The book has been updated many times since then,
and the most recent version is thirty-two pages long
A whoopie pie, sometimes alternatively called a gob, is a baked good
traditional to the _Pennsylvania Dutch_
(http://en.wikipedia.org/wiki/Pennsylvania_Dutch) culture as well as _New England_
(http://en.wikipedia.org/wiki/New_England) , made of two small, chocolate, disk-shaped cakes with a sweet, creamy
frosting sandwiched between them. Small, compact, and durable, they can taken
anywhere and be eaten any time of the day, as a simple dessert or as a snack
food. They can be purchased wrapped in plastic at _Amish_
(http://en.wikipedia.org/wiki/Amish) farmers' markets throughout _Pennsylvania_
(http://en.wikipedia.org/wiki/Pennsylvania) and _Ohio_ (http://en.wikipedia.org/wiki/Ohio) ,
and are often found in restaurants and gift shops throughout _Pennsylvania
Dutch Country_ (http://en.wikipedia.org/wiki/Pennsylvania_Dutch_Country) . As
one of the most common delicacies of the cuisine, recipes for whoopie pies
are almost always included in Pennsylvania Dutch cookbooks.
It is a mystery as to where the whoopie pie was actually developed. While
many claim it first originated among the Pennsylvania Dutch, others speculate
that it was first invented in a _Bangor, Maine_
(http://en.wikipedia.org/wiki/Bangor,_Maine) bakery from leftover cake batter. Beyond Pennsylvania, the
whoopie pie is also common throughout New England, and Nancy Baggett, author of
"The All-American Cookie Book," proposes that the confection began as a
commercial product in that region. In her book, she claims that the first
commercailly made whoopie pies were manufactured by the Berwick Cake Company in
Dudley Square, _Roxbury, Massachusetts_
(http://en.wikipedia.org/wiki/Roxbury,_Massachusetts) , starting around 1927. Some speculate that they were actually
introduced to Maine and the rest of New England by migrating Amish sects.
Whichever origin is the correct one, it isn't hard to imagine that the name
derives from the expression which the taste of the delicious cookie would provoke.
The ingredients found in a whoopie pie differ from recipe to recipe. The
filling can range from rich, complex buttercreams or whipped creams to common
_Marshmallow Fluff_ (http://en.wikipedia.org/wiki/Marshmallow_Fluff) found in
stores. Many recipes call for _vegetable shortening_
(http://en.wikipedia.org/wiki/Crisco) to be added, as this allows the finished whoopie pie to be
stored and transported without being easily squashed or melted. Some
unconventional variations include the use of pumpkin, oatmeal, or banana flavored cakes
rather than chocolate and cream cheese or peanut butter instead of cream in the
center. Many people familiar with the treat, however, would say that nothing
beats the simplicity of the original chocolate version.
Sticky stuff merits a book
By Linda Giuca
The inside info: "The Marshmallow Fluff Cookbook" by Justin Schwartz
(Running Press Book Publishers, $9.95), is a trip down memory lane.
It has been years since I ate a Fluffernutter, but I remember fondly the
sticky process of eating this sweet sandwich.
According to the book's opening chapter, the idea to pair peanut butter and
marshmallow on white bread dates back to 1923, when the suggestion appeared on
Fluff can labels. (The name "Fluffernutter" would come later.)
Marshmallow creme's origins can be traced to Somerville, Mass., and 1917. A
candy manufacturer made the sticky stuff in his factory, which he was forced
to close due to rationing during World War I.
The manufacturer sold the formula and the name to H. Allen Durkee and Fred
L. Mower, whose company, Durkee-Mower, in East Lynn, Mass., remains
The new book isn't even the first Fluff cookbook. That distinction goes to
"The Yummy Book," which made its debut in the late 1940s when the weekly
Flufferettes radio show, sponsored by Durkee-Mower, went off the air.
Get ready for a liberal sprinkling of trivia in this book. Despite
technological advances, marshmallow creme is still mixed one batch at a time in
Durkee-Mower's 13 professional mixers, and 5-pound containers of Fluff are packed
The paperback book is teeming with recipes that, thankfully, don't include
nutrition information but probably would register at the high end of a
The most famous Fluff recipes -- the Fluffernutter, Never-Fail Fudge,
Holiday Sweet Potatoes, Whoopie Pies -- are spelled out, and there are many other
Some well-known pastry chefs and food writers offer their contributions,
among them Gale Gand's chocolate and Fluff shortbread sandwiches and Dorie
Greenspan's Fluff-filled chocolate madeleines.
The world certainly continues spinning without 110 recipes using marshmallow
in a jar. But if you routinely buy those 5-pound tubs of Fluff in warehouse
clubs or know someone who does, this book will be useful.
_Display Ad 6 -- No Title_
Chicago Daily Tribune (1872-1963). Chicago, Ill.: May 25, 1919. p. 8 (1
Marshmallow Fluff, can...24c
(http://www.newspaperarchive.com/Viewer.aspx?img=olJOpJH/3rKKID/6NLMW2lk0rvEbFQTPVLnqrj5BsEUnyVnYmGViGw==) _Sunday, November 02, 1919_
...Meat is sweet, 2 packages..........25c MARSHMALLOW FLUFF, use it for icing
Word Mark FLUFFERNUTTER
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: printed
recipes sold as a component of food packaging and cookbooks. FIRST USE:
19610000. FIRST USE IN COMMERCE: 19610000 Mark Drawing Code (1) TYPED DRAWING
Design Search Code Serial Number 75175400 Filing Date October 1, 1996
Current Filing Basis 1A Original Filing Basis 1A Published for Opposition March
3, 1998 Registration Number 2191782 Registration Date September 29, 1998
Owner (REGISTRANT) DURKEE-MOWER INC. CORPORATION MASSACHUSETTS 2 Empire Street
Lynn MASSACHUSETTS 01903 Attorney of Record ROBERT C FABER Type of Mark
TRADEMARK Register PRINCIPAL Affidavit Text SECT 15. SECT 8 (6-YR). Live/Dead
Word Mark MARSHMALLOW FLUFF
Goods and Services IC 030. US 046. G & S: MARSHMALLOW CREAM. FIRST USE:
19170102. FIRST USE IN COMMERCE: 19170102 Mark Drawing Code (5) WORDS, LETTERS,
AND/OR NUMBERS IN STYLIZED FORM Design Search Code Serial Number 71404168
Filing Date March 17, 1938 Current Filing Basis 1A Original Filing Basis 1A
Registration Number 0374337 Registration Date January 9, 1940 Owner
(REGISTRANT) DURKEE- MOWER, INC. CORPORATION MASSACHUSETTS 2 EMPIRE STREET PO BOX 470
LYNN MASSACHUSETTS 01903-057 Attorney of Record CHARLES P. LAPOLLA
Disclaimer THE WORD "MARSHMALLOW" IS DISCLAIMED APART FROM THE MARK SHOWN. Type of
Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 12C. SECT 15. SECTION
8(10-YR) 20000822. Renewal 3RD RENEWAL 20000822 Live/Dead Indicator LIVE
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