Pronunciation of Humira

[Barbara Need]

There is an ad on TV for a medication which they spell <Humira>.
However, they pronounce it as if it were spelled Humera. Does this
make sense to anyone?

Now I admit I will remember their product (which may be their point),
but I find I am unlikely to buy it--not just because I don't need it
(yet), but because of the disconnect between the spelling and
pronunciation.

Barbara