"super"model inflation

Jesse Sheidlower jester at PANIX.COM
Fri Jan 28 16:39:26 UTC 2005

I was amused by this article in the otherwise financially inclined
TheStreet.com, which made some interesting observations on the
description of Donald Trump's wife's former occupation:

Back in April and May 2004 -- when Trump and Knauss'
engagement became public -- we found 104 press mentions of
Knauss that mentioned her occupation. In 101 of them, she was
described as a model. In three, a supermodel.

Fast forward to this month, when we found 212 mentions of
Knauss' job. She was identified as a supermodel in 33 of
them. In other words, a model who was rated a supermodel 3% of
the time eight months ago got bumped up to being a supermodel
16% of the time today.

No mention of Barry Popik's work on this term, however.

Full article at

Jesse Sheidlower

More information about the Ads-l mailing list