99.44% pure

[Alison Murie]

Rummaging in the files, recalled this thread.  The "ninety-nine &
forty-four one hundredths percent pure"  claim was was entirely fictional.
For all practical purposes it was 100% pure, but the other had an
authoritative ring to it that "100%" had long lost. That *exactitude* was
simply arbitrarily imposed on the ad campaign.  Some P&G adman disclosed
this many years ago....and the disclosure didn't do them any harm either!
AM
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Market Worship is just a way of Sanctifying Bullying
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