Barnhart barnhart at HIGHLANDS.COM
Mon Jul 17 04:00:39 UTC 2006

See ProQuest:

Developed by Lewis Advertising Inc., of Rocky Mount, North Carolina, for
Northern Telecom Inc. (NTI), of Research Triangle Park, North Carolina,
''The Magic Touch Kit'' is a marketing and promotional package small
telephone companies can use to promote options available with NTI's DMS-10
digital switching system. Besides promotional and merchandising items such
as T-shirts, pens, key chains, and coffee mugs, the kit offers newspaper
ad slicks, ''local announcer'' radio scripts, bill stuffers, counter
cards, user instruction booklets, and a taped music package with 9
variations of a basic jingle.  From an abstract of the article "Creating
Telco Marketing Magic," _Telephony_,  Sep 11, 1981.Vol.201, Iss. 11;  pg.

What Gold, her staff member and the Community Development Division of the
Illinois Arts Council did was to provide technical assistance to not-for-
profit groups for the promotion of their programs during Arts Week. In the
case of the Quincy Society of Fine Arts, which is having a fundraising
ball, it meant, Gold said, that "we sent posters down. We sent banners
down. We discussed with them what would be appropriate for the media. We
made ad slicks that we sent with the posters."  Robert Wolf, "20-YEAR-OLD
COUNCIL THE CRAFT BEHIND THE ART," _Chicago Tribune_, Sep 27, 1985. pg. 9

barnhart at

American Dialect Society <ADS-L at LISTSERV.UGA.EDU> on Sunday, July 16, 2006
at 7:50 PM -0500 wrote:
>---------------------- Information from the mail header
>Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>Poster:       RonButters at AOL.COM
>              = =?ISO-8859-1?Q?K?=
>So why can't I look it up in the dictionary?
>In a message dated 7/16/06 8:35:12 PM, gbarrett at WORLDNEWYORK.ORG writes:
>> On Jul 16, 2006, at 20:28, Dave Wilton wrote:
>> > I'm not aware of any particular Hollywood connection.
>> Me neither.
>> > "Ad slick" is such a standard term in marketing circles that I
>> > never gave it
>> > any thought. It's use is widespread in the marketing world.
>> I've known the term since 1988 when I first started working in
>> newspapers.
>> Grant Barrett
>> The Official Dictionary of Unofficial English (May 2006, McGraw-Hill)
>> ------------------------------------------------------------
>> The American Dialect Society -
>The American Dialect Society -

The American Dialect Society -

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