Benjamin Zimmer bgzimmer at BABEL.LING.UPENN.EDU
Mon Jul 17 04:18:53 UTC 2006

Dave Wilton wrote:
> "Ad slick" is such a standard term in marketing circles that I never
> gave it any thought. It's use is widespread in the marketing world.

Grant Barrett wrote:
> I've known the term since 1988 when I first started working in
> newspapers.

Ron Butters wrote:
> So why can't I look it up in the dictionary?

Still a bit too specialized, I guess. And it's relatively new--
Newspaperarchive has "advertising slick" from 1981 and "ad slick" from

--Ben Zimmer

The American Dialect Society -

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