Metronatural (Seattle's new word)

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METRONATURAL--58,000 Google hits
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Maybe Grant can use "metronatural," a city slogan and possibly a new  word.
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_Adrants » Screw Metrosexual. Metronatural is the Cool New  Made Up Word_ 
(http://www.adrants.com/2006/10/screw-metrosexual-metronatural-is-the-coo.php)    
  Seattle, home to Seattle Grace, McDreamy,  McSteamy and...oh wait...that's 
the TV show. Though just like the show,  the real Seattle likes to make up 
words ...
www.adrants.com/2006/10/www.adrants.com/20metronatural-is-the-coo.php  - 33k 
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_http://seattlepi.nwsource.com/local/289518_metronatural21.html_ 
(http://seattlepi.nwsource.com/local/289518_metronatural21.html) 
Saturday, October 21, 2006
 
Seattle's new slogan has some residents asking: Metronatural  ... say WA? 
By _ANDREA  JAMES_ (mailto:andreajames at seattlepi.com) 
P-I REPORTER 
Metronatural. 
Seattle's new tagline has a bunch of locals scratching their heads.  
The folks who brought us one slogan that stuck, "Jet City," and another that  
probably won't, "See- at -L: Soak it up," have a new creation that they say  
highlights Seattle's two greatest assets: the city and nature. 
Mayor Greg Nickels and the Seattle Convention and Visitors Bureau last year  
decided to ditch the dot-com-era logo with the @ sign in favor of something  
intended to poach visitors from the 2010 Winter Olympics in Vancouver, B.C. 
One year and $200,000 in the making, the "metronatural" publicity campaign  
was unveiled Friday at a Space Needle party.  
The trademarked word beat out slogan contenders "Life is different here" and  
"Inspiration awaits," said Ken Grant, a partner at Exclaim LLC, which 
invented  the word. 
"This is not an easy city to brand; it's such a complex city to put words  
to," he said. 
Metronatural -- usable as a noun or adjective -- is fitting to describe  
Seattle's emergence as a global city because it has Latin roots and is easily  
translated into other languages, said John Schuler, the creative brains behind  
the word. 
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(TRADEMARK) 
Word Mark METRONATURAL
Goods and Services IC 035. US 100 101 102. G & S: Association services, 
namely,  promoting the interests of local businesses and hospitality industry  
members in the Seattle-King County region of the State of Washington;  Chamber of 
commerce services, namely, promoting business and tourism in  the Seattle-King 
County region of the Washington State area; Promoting the  economic 
development in the Seattle-King County region of the State of  Washington  Standard 
Characters Claimed   Mark Drawing Code (4) STANDARD CHARACTER MARK  Design Search 
Code   Serial Number 78941276  Filing Date July 31, 2006  Current Filing 
Basis 1B  Original Filing Basis 1B  Owner (APPLICANT) Seattle-King County 
Convention and Visitors Bureau  NON-PROFIT CORPORATION WASHINGTON One Convention Place 
701 Pike Street,  Suite 800 Seattle WASHINGTON 98101  Attorney of Record 
Robert C. Cumbow  Type of Mark SERVICE MARK  Register PRINCIPAL  Live/Dead 
Indicator LIVE

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