Texas Timex (gold Rolex watch)
Bapopik at AOL.COM
Bapopik at AOL.COM
Sat Sep 9 03:08:20 UTC 2006
Anything in the next HDAS or in the Dallas Morning News for "Texas Timex"?
A “Texas Timex” is a gold Rolex watch. A Timex is an inexpensive watch; a
Rolex is an expensive watch. The joke is how Texans flaunt wealth.
Hans Wilsdorf established a London firm specialising in the distribution of
Wilsdorf registers a brand name with which to sign his creations: ROLEX.
Easy to pronounce in any European language, it is short enough to tastefully
feature on the dial of a watch.
U.S. Time’s wartime expertise in research and development and advanced mass
production techniques led to the creation of the world’s first inexpensive
yet utterly reliable mechanical watch movement. The new wristwatch, called the
Timex, debuted in 1950. Print advertisements featured the new watch strapped
to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a
vacuum cleaner, taped to a giant lobster’s claw, or wrapped around a turtle
in a tank. Despite these and other extensive live torture tests, the Timex
kept ticking. When John Cameron Swayze, the most authoritative newsman of his
time, began extolling the Timex watch in live “torture test” commercials of
the late 1950s, sales took off. Taped to the propeller of an outboard motor,
tumbling over the Grand Coulee Dam, or held fist first by a diver leaping
eighty-seven feet from the Acapulco cliffs, the plucky watch that “takes a licking
and keeps on ticking” quickly caught the American imagination. Viewers by
the thousands wrote in with their suggestions for future torture tests, like
the Air Force sergeant who offered to crash a plane while wearing a Timex
watch. By the end of the 1950s, one out of every three watches bought in the U.S.
was a Timex brand watch.
_Google Groups: misc.survivalism_
From: Chester Bateman
Date: Mon, Jul 31 1995 12:00 am
I would vote for Rolex as well, my dad is a rancher in Texas and has worn a
Rolex everyday for twenty years. He calls it his Texas Timex
_Google Groups: alt.horology_
Date: Mon, Feb 24 1997 12:00 am
Would like any information on the history and present value of a ca.1967
Rolex Presidential “LBJ Commemorative” model. The watch is gold with a
textured bezel. The bracelet has textured (a soft nugget look?) and polished links.
This watch was called the “Texas Timex” by some and includes all papers
and box. Any information greatly appreciated.
9 September 1985, Chicago Tribune, pg. E1:
You know by his outfit that he is a Texan, for Jim Hightower seldom appears
in public without a 10-gallon hat, cowboy boots and jeans.
Between the jeans and the hat, however, Hightower sports duds and
accessories appropriate to Washington, D.C.
Up in the nametag landing area, for example, we see a beige buttondown shirt
and a gabardine jacket of subdued plaid. His watch is slim and elegant,
rather than the chunky gold Rolex preferred by other go-getters in his home
state, who like the flash of a good ol’ “Texas TImex.”
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