"Breakfast of Champions" (menudo) (1973)

[Bapopik at AOL.COM]

"Breakfast of champions" is the name for menudo in Texas. I don't want to  
eat that stuff anytime; people eat it for breakfast?
...
Any "breakfast of champions" help in the Dallas Morning News?
--Barry Popik, who's working pretty damn hard today, and who just checked  
his Google Adsense account and found he earned all of eight cents.
...
... 
_http://www.barrypopik.com/index.php/new_york_city/entry/breakfast_of_champion
s_menudo/_ 
(http://www.barrypopik.com/index.php/new_york_city/entry/breakfast_of_champions_menudo/) 
 
 
Entry from September 09, 2006 
Breakfast of Champions (menudo)
 
"Breakfast of Champions” has been the slogan of Wheaties cereal from 1933.  

Menudo is tripe soup. For many people in Texas and New Mexico (with  tough 
stomachs), menudo has also been called the “breakfast of champions.”  


_Mexican  Recipes—Menudo_ 
(http://www.premiersystems.com/recipes/mexican/menudo.html)  
Menudo has been called “Breakfast of Champions”, and  there is no better 
cure for a hangover. 

_Tucson Food_ (http://parentseyes.arizona.edu/folkarts/tucfood.html)   
Mexican Food in Tucson 
by Dr. James S. Gifffith 
April 14, 1997  
Reprinted and revised with permission from the Introduction to Tucson’s  
Mexican Restaurants by Suzanne Myal. Tucson: Fiesta Publications, 1997.  
(...) 
There are no halfway measures about menudo—folks either like it or  they don’
t. Menudo is typically served for breakfast on Saturday or Sunday, and  many 
restaurants will only prepare it on those days. It is a wonderful, hearty  
dish, especially after you add cilantro, bits of chile, and perhaps some lemon  
juice to it, and accompany it with a toasted and buttered split Mexican roll.  
Although menudo in Arizona and Sonora is traditionally a whiteish color, 
Texans  prefer to cook it with some red chile, chang ing the color to a deep red. 
Many  restaurants serve both kinds.  
Menudo has considerable reputation as a sovereign hangover cure, and is  
sometimes jokingly referred to as the “breakfast of champions.” In fact, menudo  
seems to be one of those foods that just naturally attracts jokes—a Chicano  
friend once explained to an inquiring tourist that it was really nothing but  “
cow guts and popcorn.”  
_Google  Groups: rec.food.cooking_ 
(http://groups.google.com/group/rec.food.cooking/browse_thread/thread/4bc423c444604051/0c2b38be70db6857?lnk=st&q=menudo+"
breakfast+of+champions"&rnum=44&hl=en#0c2b38be70db6857)  
From:  Steve Loring 
Date:  Sat,  Dec 3 1994 8:03 am 

>> TRIPE. 
>Actually, it is a wonderful  spicey tripe SOUP.  Mmmmmmmmmm. 
>It can tend to smell up the house a  bit, though.  

>Thomas Fenske  
In New Mexico it’s sometimes (humorously) referred to as the breakfast of  
champions.  It’s also touted as a hangover remedy (no personal experience  with 
it on that account); some folks swear by it (some folks swear at it).   It can 
have chiles or not; in fact, it’s basically a posole recipe with tripe  
substituted for the hominy (need to cook the tripe longer, though).  Here  in Las 
Cruces, there’s a small restaurant named “Casa de Menudo"--their  specialty 
is. . . (you guessed it).  

24 September 1933, Chicago  Daily Tribune, pg. W15 ad: 
“The Breakfast of Champions.” And  if you are the kind of boy or girl who 
wants to be a star athlete—like Babe  Ruth, Jimmy Foxx, Lefty Grove, Jack 
Armstrong—you’ll love Wheaties! These famous  stars say—“Wheaties with milk or 
cream and sugar give you the muscles, the  energy, the speed it takes to win.” 

28 July 1973, Odessa (TX)  American, pg. 6B: 
Chili Cookoff 
Ballyhoo Stirs  
Menudo Event 
SAN ANTONIO, Tex. (AP)—A newspaper columnist who  says there has been “all 
this ballyhoo about chili cookoffs” launched the first  annual World’s 
Championship Menudo Cookoff Friday at a local park.  

Menudo, a spicy soupy substance whose meat ingredient is beef tripe,  will be 
available free of charge to all those attending before the  round-the-clock 
cookoff ends Saturday night. 

Sam Kindrick, who writes  the “Offbeat” column for the San Antonio Express, 
says his cookoff will  celebrate what long has been known in Texas and Mexico 
as the “Breakfast of  Champions.” 

He claims Menudo is as popular as chili con carne in this  South Texas city. 

Menudo allegedly does wonders in the late evening or  early morning for 
participants in drinking bouts. 

2 December 1977,  The Argus (Fremont-Newark, CA), pg. 13: 
Though Wheaties and Bruce  Jenner may claim otherwise, the true breakfast of 
champions is menudo, a tasty  Mexican dish. Menudo and pancakes will be served 
Sunday at the boutique of Our  Lady of the Rosary Catholic Church, Union 
City. 

1 May 1981, Los Angeles  Times, “Cisneros of San Antonio: Mayor Who Broke 
Barrier Takes Over” by  J. Michael Kennedy, pg. B6: 
He (Henry Cisneros, mayor of San Antonio—ed.)  ate a bowl of menudo with 
victory champagne, a combination he dubbed his  “breakfast of champions.” 

18 March 1982, Los Angeles Times, pg.  SB2: 
Menudo is a Mexican soup made with hominy and tripe. For purely  cultural 
reasons, tripe, which is the lining of the stomachs of cattle, has a  poor 
reputation in some quarters. And there are those who seldom drink beer for  
breakfast. 
(...) 
Menudo even once, particularly in the morning, is  difficult for some people 
to swallow. The spicy soup often includes diced  onions, oregano, lemon juice 
and chili piquin, which is dry, crushed chili. It  is eaten with rolled corn 
tortillas and is jokingly referred to by Latinos as  the breakfast of 
champions. For generations, here and in Mexico, menudo has also  been widely considered 
a remedy for hangover. 

5 August 1990, New York  Times, pg. EDUC42: 
“You’ve heard of Wheaties, the Breakfast of  Champions?” asked Rene Peña, a 
specialist in community education service for  Children’s Television in 
Dallas. “In Texas, it’s menudo,” a spicy soup made of  cow innards. “Texans eat it 
a lot,” Mr. Peña said, “normally in the morning,  after they’ve been 
partying all weekend.” 

(Trademark) 
Word Mark THE  BREAKFAST OF CHAMPIONS 
Goods and Services IC 030. US 046. G & S: CEREAL  FOOD PRODUCTS PARTICULARLY 
BREAKFAST CEREAL. FIRST USE: 19331014. FIRST USE IN  COMMERCE: 19331014 
Mark Drawing Code (1) TYPED DRAWING 
Design Search  Code 
Serial Number 71379928 
Filing Date June 19, 1936 
Current Filing  Basis 1A 
Original Filing Basis 1A 
Change In Registration CHANGE IN  REGISTRATION HAS OCCURRED 
Registration Number 0342440 
Registration Date  January 19, 1937 
Owner (REGISTRANT) GENERAL MILLS, INC. CORPORATION DELAWARE  NUMBER ONE 
GENERAL MILLS BOULEVARD MINNEAPOLIS MINNESOTA 55426 
Assignment  Recorded ASSIGNMENT RECORDED 
Attorney of Record RICHARD M. BERMAN 
Type  of Mark TRADEMARK 
Register PRINCIPAL 
Affidavit Text SECT 12C. SECT 15.  
Renewal 3RD RENEWAL 19961029 
Live/Dead Indicator LIVE 

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