"explicit implication"

Mark Mandel thnidu at GMAIL.COM
Mon Apr 28 23:26:43 UTC 2008


The current flyer from Trader Joe's (a grocery chain) has an item that begins:

>>>

nothing but Sea Salt
Bagel Chips

We don't mean to imply that these Bagel Chips are made with only salt.
Our explicit implication is that they are *topped* with "nothing but"
sea salt.

<<<

--
Mark Mandel

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org



More information about the Ads-l mailing list