Matthew Gordon gordonmj at MISSOURI.EDU
Wed Apr 30 15:10:29 UTC 2008

I'd suggest the pejoration of 'suave' was aided by Gerardo, the rico, suave,
one-hit wonder:
For me, this is the kind of character, along with Christopher Walken's _The
Continental_ from Saturday Night Live, that 'suave' brings to mind.

On 4/30/08 8:59 AM, "Charles Doyle" <cdoyle at UGA.EDU> wrote:

> From the mystery novel _The Lost Van Gogh_, by A. J. Zerries (2006):  "The
> French dealer was everything 'suave' used to stand for, before a line of
> knockoff shampoos irreversibly debased the word" (p. 144).
> I'd never noticed or considered the purported debasing of "suave." I wonder if
> it has really happened. How common is it that the use of a word as a brand
> name affects the word's connotations?
> --Charlie
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