anachronism on "Mad Men"?

Douglas G. Wilson douglas at NB.NET
Tue Aug 26 04:09:13 UTC 2008

Laurence Horn wrote:
> This well-received AMC series about the advertising business is set
> in the early 1960s, which is the primary point--it's big on
> verisimilitude and does a nice job in general.  The episode before
> last (which I just watched on tape) contained the phrase "no biggie".
> As far as I can tell (with the help of HDAS), "no biggie" doesn't
> date back before 1978 or so.  It seemed wrong to me when I heard it,
> so I suspect it really was a lapse on the writers' part.
Seems wrong to me too.

N'archive has a few instances of "no biggie" from 1974 and 1975.

In the 1960's, I think maybe "no big deal" would have been _de rigueur_.

-- Doug Wilson

The American Dialect Society -

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