OED appeal for "scrunchie"

[Sam Clements]

OED has, in their 2005 draft, "scrunchies" from the Boston Globe in 1989.
M-W has 1988.  And the OED appeals asks for earlier.

The elastic hairband, ponytail holder, was trademarked in 1986 as "ScÜnci"
by Stearn Enterprises, (first use in commerce, 1986).   It appears for sale
in an ad in the 1 June 1987 _New Mexican_ (Santa Fe, NM) "advertising
supplement."   They advertise it as "New!  Scunci(TM) scrunchy hair
accessories...."

Easy to see how a Scunci-->Scrunchy-->Scrunchie.

Sam Clements

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