"It's on!"

[Charles Doyle]

I don't believe anyone has mentioned the currently-airing TV ad for Southwest Airline, featuring its (new?) slogan "It's on!"  Eight or ten different individuals, in sequence, exclaim "It's on"--with "on" pronounced as [on] and [an] and every way in between.

--Charlie
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The American Dialect Society - http://www.americandialect.org