"That old 'distract the goalie' trick"

Joel S. Berson Berson at ATT.NET
Wed Jun 23 16:11:27 UTC 2010

How 'bout them 'Mericans?

But also how about this Budweiser World Cup commercial?  With a free
kick about to be taken, the narration is "It's that old 'distract the
goalie' trick."  But the distracting wall of cards is held up
*behind* the goalie, facing the *kicker*, who then kicks wide
right.  (There is, I think, a brief shot facing the kicker that does
show fans at the other end also holding up cards, but they are far,
far away from the action.)

Some infelicitous adman apparently was thinking some combination of
NBA, NHL and (the best analogy) NFL, which all would be "distract the
shooter/kicker" -- but wrote "goalie".


The American Dialect Society - http://www.americandialect.org

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