Least likely to succeed?

Laurence Horn laurence.horn at YALE.EDU
Sat Mar 20 03:39:40 UTC 2010

Old Spice has been saturating the airwaves during the NCAA basketball
tournament with its commercials promoting its product by introducing
their own brand-new superduperlative:

"Fresh, fresher, freshest, freshershest"

Yes, "freshershest", although the web hits on it seem to prefer
"freshershist", which doesn't efen look like a superlative:


The American Dialect Society - http://www.americandialect.org

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