strapline

[Tom Zurinskas]

Is there a USA equivalent to "strapline"?  subhead?  slogan?  Catchword and catchphrase exist but not catchline?

"For those of us who are not British, Wikipedia defines strapline as "a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the wishes to be remembered by, particularly for marketing a specific." "



Tom Zurinskas, from Conn 20 yrs, then Tenn 3, NJ 33, now FL 8.
Free English-based phonetic converter, URL and text , at truespel.com

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