eye dialect that meets the eye

[Tom Zurinskas]

If you spell it right, they will come.  See below
 
Lexicon Branding, Inc.,
creator of the names BlackBerry, Scion, Pentium, and
hundreds of other well-known brands, has just completed its
latest study, which investigates ways that spelling
contributes to a brand name’s character. 
  
http://www.businesswire.com/news/home/20110322005181/en/Lexicon%E2%80%99s-Latest-Brand-Naming-Study-Results-Spelling
 
Tom Zurinskas, Conn 20 yrs, then Tenn 3, NJ 33, now FL 9.
The FREE English-based phonetic converters, URL and text , are at truespel.com


                                          
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The American Dialect Society - http://www.americandialect.org