brand = 'public image and reputation'

Jonathan Lighter wuxxmupp2000 at GMAIL.COM
Wed Nov 30 21:52:48 UTC 2011

CNN has been using the word "brabd" obsessively these days. Just
having the network on in the background for about four hours today, I
heard "brand" being uttered a half dozen times or more.

Best exx.:

"Newt Gingrich is branding himself as an outsider."

"The conventional wisdom is that Preseident Obama can't sell his brand
in Pennsylvania."

More overheard bits:

When L.A. police cleared out Occupy protesters, "The gauntlet came down."

Later, a completely different highly paid journalist noted that as far
as Herman Cain is concerned, "The gauntlet is up" because of trouble
with his brand.

Ebooks will soon replace actual books because they're quikcre to
priduce, and readers want information about politics "in real time."
I.e., 'as events occur.'

"If the truth is half as bad as I think it is, you can't handle the truth."

The American Dialect Society -

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