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Laurence Horn laurence.horn at YALE.EDU
Sun Oct 30 00:56:26 UTC 2011

On Oct 29, 2011, at 6:56 PM, Wilson Gray wrote:

> On Sat, Oct 29, 2011 at 9:51 AM, Joel S. Berson <Berson at> wrote:
>> Reminds me of the cheese section at my local Trader Joe's -- every
>> time I go in, the ones I want are in a different place.
> That's a ploy used by all merchants. It ensures that customers will
> seldom be able to pop right in and then pop right out. The possibility
> of the impulse-buy is always inescapable.
> Annoys the hell out of me. But, what are you going to do?
> "It's not personal. It's business."
A particularly extreme, some would say egregious, example is IKEA, as described in a recent (October 5) New Yorker profile or as witnessed first-hand by anyone in their nearby IKEA (we have one in New Haven) attempting to make their way from one part of the store to another.


The American Dialect Society -

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