Engineering amazing

Arnold Zwicky zwicky at STANFORD.EDU
Thu Sep 15 18:23:32 UTC 2011

On Sep 15, 2011, at 11:05 AM, Arnold Zwicky wrote:

> On Sep 15, 2011, at 10:46 AM, Benjamin Barrett wrote:
>> Sorry. Not the website (that was just for reference) but the expression. It's more engaging than Apple's "Think different."
> it *could* be that Lexus's "engineering amazing" was intended to convey 'engineering amazingly' (parallel to Apple's "think different"). but the interpretation i got was with "amazing" as a nouning of the adjective "amazing", so that it's the direct object of "engineering": Lexus engineers amazing stuff...

of course, Apple's "think different" can also be read as involving a nouning: 'think of different things' or 'think in a different way'.


The American Dialect Society -

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