Good grammar vs. good taste revisited?

Laurence Horn laurence.horn at YALE.EDU
Fri Sep 23 23:43:29 UTC 2011

A currently airing commercial for Mercedes introducing its new line of cars, the [two-door] 2012 C Coupe, boasts that it has:

More Power
More Style
More Technology
Less Doors

Let's see if it's a print ad too…

Not that I can see, but lots of (predictable) complaining googla to the effect that it "should" be "fewer doors".  I assume the "Less doors" was entirely intentional and harks back to Miller Lite's "Less filling"/"More taste" commercials as well as the general tendency for "less" to be the antonym of "more" in most contexts.  And that we were supposed to notice.  It's not like a supermarket's "10 items or less" aisle, which is likely unintentional.


The American Dialect Society -

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