Good grammar vs. good taste revisited?

Spanbock/Svoboda-Spanbock spanbocks at VERIZON.NET
Sat Sep 24 16:09:31 UTC 2011


Works for me! I admire folks who take charge of the language that
way. :)

On Sep 24, 2011, at 7:23 AM, Laurence Horn wrote:

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> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Laurence Horn <laurence.horn at YALE.EDU>
> Subject:      Re: Good grammar vs. good taste revisited?
> -------------------------------------------------------------------------------
>
> On Sep 23, 2011, at 9:30 PM, Spanbock/Svoboda-Spanbock wrote:
>
>> I'm liking googla = plural of google? (I'm always the last to hear.)
>
>
> I've been using "googlum" and "googla" for a while, but I don't know
> anyone else who does.  So be prepared for puzzled looks.  Since
> "google" is already taken for both the noun (denoting the search
> engine, technically with upper case) and the verb, as well as the
> "nounjective" in compounds, I figure it would help to have a
> separate noun for result(s) returned by a google search, whence
> googlum (sg.)/googla (pl.)
>
> LH
>
>>
>> On Sep 23, 2011, at 4:43 PM, Laurence Horn wrote:
>>
>>> ---------------------- Information from the mail header
>>> -----------------------
>>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>>> Poster:       Laurence Horn <laurence.horn at YALE.EDU>
>>> Subject:      Good grammar vs. good taste revisited?
>>> -------------------------------------------------------------------------------
>>>
>>> A currently airing commercial for Mercedes introducing its new line
>>> of cars, the [two-door] 2012 C Coupe, boasts that it has:
>>>
>>> More Power
>>> More Style
>>> More Technology
>>> Less Doors
>>>
>>> Let's see if it's a print ad too
>>>
>>>
>>> Not that I can see, but lots of (predictable) complaining googla to
>>> the effect that it "should" be "fewer doors".  I assume the "Less
>>> doors" was entirely intentional and harks back to Miller Lite's
>>> "Less filling"/"More taste" commercials as well as the general
>>> tendency for "less" to be the antonym of "more" in most contexts.
>>> And that we were supposed to notice.  It's not like a supermarket's
>>> "10 items or less" aisle, which is likely unintentional.
>>>
>>> LH
>>>
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>>
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>> The American Dialect Society - http://www.americandialect.org
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> The American Dialect Society - http://www.americandialect.org

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