"Soar" -- the new "surge"?

[Joel S. Berson]

ABC (where the network news programs are unpaid infomercials for
Walt's enterprises) used "surge" for Santorum twice in two minutes
this morning.

Anyway, is a "surging Santorum" any more discouraging than a "soaring
Santorum"?  (Perhaps a little less snickering, I suppose.)

In passing, prompted by a reflexive near-finger-Fehler, I see
"Santorum" associated with "sanitarium" 124,000 times in Google
Everything.  And with "sanitorium" 38,8000 times.  (And with
"sanitorum" a mere 2,620 times.)  I expect these will surge too.

Joel

At 2/14/2012 08:23 PM, Joel S. Berson wrote:
>On CBS evening news tonight, Scott Pelley, the newcaster with
>gravitas (as some columnist recently compared him to the ABC evening
>news casters, but without using that particular word) also said
>Santorum had soared.
>
>Joel
>
>At 2/14/2012 02:31 PM, Dave Wilton wrote:
>>There may be a discouragement of "surge" in relation to "santorum." Dan
>>Savage has made it tricky to write of the candidate without evoking
>>snickering. I've seen a lot of email and Facebook comments about "surging
>>Santorum."
>>
>>
>>-----Original Message-----
>>From: American Dialect Society [mailto:ADS-L at LISTSERV.UGA.EDU] On Behalf Of
>>Joel S. Berson
>>Sent: Tuesday, February 14, 2012 11:44 AM
>>To: ADS-L at LISTSERV.UGA.EDU
>>Subject: "Soar" -- the new "surge"?
>>
>>Reuters refers to Rick Santorum's slight lead over Mitt Romney in the
>>Pew poll of likely Republican voters as his having "surged".  But
>>Dalia Sussman of the NYTimes slights that word, using "has begun
>>soaring" and "bump" (noun) in reference to the NYTimes/CBS News poll
>>of Republican primary voters that has very similar figures..  Do I
>>sense The Times style guide discouraging "surge"?
>>
>>Joel
>>
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