_romance_ and _romantic (life)_ as euphemisms

Laurence Horn laurence.horn at YALE.EDU
Wed Jan 4 18:52:03 UTC 2012

Pretty obvious, but there's no specific entry under _romance_ in the OED that covers the promise of those Low-T meds to allow you to enjoy "more romance when you want it". (That one is from "Ageless Male" radio commercial, but competitors have similar come-ons.)  They also ask "Is your romantic life suffering?" In neither case are the commercials alluding to their prospective clients' inability to wine and dine prospective inamoratas (or inamoratos).  While the OED doesn't gloss _romantic_ as 'sexual', the lemma in 5c(b), 
'Desirous of or wanting love and romance. Later also: in the mood for sexual intercourse; sexually aroused; 'turned on'' 
flirts with it.  But _romantic life_, like the earlier _love life_, may be established enough as ways to specifically signify (without mentioning) 'sex life' to merit an entry.

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