Hyperlocal

Garson O'Toole adsgarsonotoole at GMAIL.COM
Fri Jul 6 07:28:19 UTC 2012


Thanks Benjamin Barrett.
I think the 1940 reference in the photographic domain is hyperfocal
not hyperlocal. The "f" and "l" do look similar.

On Fri, Jul 6, 2012 at 1:55 AM, Benjamin Barrett <gogaku at ix.netcom.com> wrote:
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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       Benjamin Barrett <gogaku at IX.NETCOM.COM>
> Subject:      Hyperlocal
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>
> In this week's edition of "This American Life," Ira Glass has a segment on hyperlocal journalism. Wiktionary and Wikipedia have "hyperlocal," but not the OED or the AHD.
>
> The earliest I see on GB is 1867 (http://ow.ly/c3el4) followed by 1869 (http://ow.ly/c3emc), both religious in nature, perhaps intended as nonce uses.
>
> In 1940 (http://ow.ly/c3eo0), there is a citation with reference to photography. There are also a couple of reference to mathematics along the way but I don't recall when.
>
> In 1971 (http://ow.ly/c3epR), there is a nice precursor to "hyperlocal journalism": "...combined with a very modern demand for hyperlocal, small-production foodstuffs."
>
> In 1991 (http://ow.ly/c3esQ), "Time" magazine has: "Cable systems, which serve more circumscribed areas, have jumped in with a fresh twist: the news they provide is hyperlocal." Also in 1991 (http://ow.ly/c3evH): "Watch for an increase in local cable news. A recent Channels magazine article termed it "hyperlocal" coverage, and likened it to..."
>
> I don't see "Channels" online, but that is perhaps where to look to find the earliest citation for this meaning.
>
> Benjamin Barrett
> Seattle, WA
>
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