another head-scratcher

[Joel S. Berson]

At 5/3/2012 05:17 PM, Dan Goncharoff wrote:
>I know "ask" and "make the ask" from non-profit fundraising. The reason for
>the word to exist is to overcome the reluctance of polite people to talk
>about money. The "ask" is the conversation about money -- about a specific
>amount of money.
>
>Asking someone to donate money is a request.
>
>Asking someone to donate $100 is an "ask".
>
>I believe the phrase is also used in other contexts, like salary
>negotiations.

And at what level does it become a "demand" and then an "extort"?

Joel

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