concept == brand

[Victor Steinbok]

 From a comment by Denny's spokesman, regarding the rogue franchisee who
threatened to institute an ObamaCare surcharge at his restaurants:

> "Unfortunately, the comments of this franchisee, who represents less
> than 1 percent of our system and who owns restaurants in other
> concepts, has been portrayed as reflective of the entire Denny's
> brand," Miller added. "I am confident his perspective is not shared by
> the company or hundreds of franchisees/small business owners who make
> up the majority of the Denny's community."

In this case, "restaurants in other concepts" appears to mean
"restaurants other than Denny's" (leaving aside the wisdom of describing
Denny's as "restaurants").

     VS-)

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