It's amaze

[Benjamin Barrett]

In a new Jack-in-the-Box commercial with Rachel Grate as the social media intern who can't comprehend the world without the Internet, Grate says "it's amaze" to which Jack says, "-ing."

I can't find the commercial online yet, but I saw it a couple of times today as a smartphone commercial.

September 19, 2005 by Jen (jennifer_o_jenny), http://newbabynews.blogspot.com/2005_09_01_archive.html
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Instead of saying "It was amazing" she says "It was amaze". Every single time she says it like that. I have to bite my tounge not to correct her. I don't know if she's saying "amaze" or "a maze" but either way it's wrong and makes me want to lunge across the table screaming "AMAZING AMAZING AMAZING!" just to get her to say it right. It's strange how something so small can drive you so nuts. It's amaze really.
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Benjamin Barrett
Formerly of Seattle, WA

Learn Ainu! https://sites.google.com/site/aynuitak1/videos

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The American Dialect Society - http://www.americandialect.org