fresh = '(of restaurant food) not fresh but not yet stale; of ordinary quality.

Laurence Horn laurence.horn at YALE.EDU
Mon Feb 11 23:58:35 UTC 2013


On Feb 11, 2013, at 5:36 PM, Dan Goncharoff wrote:

> Just wondering -- where exactly does the article provide any
> meaningful definition of "fresh", or even a context for deriving it?
>
> Most fast food establishes use fresh to mean "made on the spot",
> something that Burger King has promoted for decades and which covers
> many of the uses of the word in the article, although the article
> doesn't seem to recognize that.
> DanG
>
There have been some interesting cases involving the FDA as well.  I wrote an affidavit for a company once, arguing that their use of "fresh" for their pasta sauce was a descriptive characterization (= fresh-tasting) and did not mislead rational customers into thinking they actually stuffed fresh tomatoes into their jars.  Unfortunately for us, Minute Maid buckled right before our case was to be considered, agreeing not to use "fresh" for their OJ in much the same way that our guys had been using it.

LH

>
> On Mon, Feb 11, 2013 at 4:54 PM, Jonathan Lighter
> <wuxxmupp2000 at gmail.com> wrote:
>> ---------------------- Information from the mail header -----------------------
>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>> Poster:       Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
>> Subject:      fresh = '(of restaurant food) not fresh but not yet stale; of
>>              ordinary quality.
>> -------------------------------------------------------------------------------
>>
>> http://shine.yahoo.com/shine-food/word-watch-fast-food-menus-fresh-195200737.html
>>
>> JL
>> --
>> "If the truth is half as bad as I think it is, you can't handle the truth."
>>
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>> The American Dialect Society - http://www.americandialect.org
>
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> The American Dialect Society - http://www.americandialect.org

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