Reverse graffito/graffiti

[W Brewer]

Well, not exactly a case of reverse graffito in sensu stricto, but similar,
was the solution of a retail chain store in Nevada & Southern California in
the '70s. LAMPS R US changed its name to LAMPS PLUS, in the wake of
litigation by Toys R Us. I wrote it up in American Speech 62:177-180 (1987).


On Sat, Mar 30, 2013 at 4:22 AM, Joel S. Berson <Berson at att.net> wrote:

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> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       "Joel S. Berson" <Berson at ATT.NET>
> Subject:      Re: Reverse graffito/graffiti
>
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> 1)   On the Harvard campus, outdoor emergency call telephones are
> labeled "ASSISTANCE".  I don't need to tell you what single letter is
> often effaced.  (Or does this not count because the letter could have
> been painted over?)
>
> 2)   A sign above Jasper White's "Summer Shack" now reads "Clam
> Bake  Fr ed Chicken  Oyster Bar."
>
> Joel
>
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