Reverse graffito/graffiti

W Brewer brewerwa at GMAIL.COM
Sat Mar 30 04:36:14 UTC 2013

Well, not exactly a case of reverse graffito in sensu stricto, but similar,
was the solution of a retail chain store in Nevada & Southern California in
the '70s. LAMPS R US changed its name to LAMPS PLUS, in the wake of
litigation by Toys R Us. I wrote it up in American Speech 62:177-180 (1987).

On Sat, Mar 30, 2013 at 4:22 AM, Joel S. Berson <Berson at> wrote:

> ---------------------- Information from the mail header
> -----------------------
> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
> Poster:       "Joel S. Berson" <Berson at ATT.NET>
> Subject:      Re: Reverse graffito/graffiti
> -------------------------------------------------------------------------------
> 1)   On the Harvard campus, outdoor emergency call telephones are
> labeled "ASSISTANCE".  I don't need to tell you what single letter is
> often effaced.  (Or does this not count because the letter could have
> been painted over?)
> 2)   A sign above Jasper White's "Summer Shack" now reads "Clam
> Bake  Fr ed Chicken  Oyster Bar."
> Joel
> ------------------------------------------------------------
> The American Dialect Society -

The American Dialect Society -

More information about the Ads-l mailing list