creative as noun

Ben Zimmer bgzimmer at BABEL.LING.UPENN.EDU
Fri May 3 06:34:39 UTC 2013

On Thu, May 2, 2013 at 11:34 PM, Victor Steinbok wrote:
>> Further, the fraudulent ads use code hiding the ad creative from being
>> displayed in the user’s browser, resulting in advertisers paying for
>> impressions that are never seen.
> Advertising has its own set of jargon that most of us never see, whether
> print, TV or electronic. This is just one instance. To venture a guess,
> "creative" here seems to mean the content created by the advertiser (or
> on behalf of the advertiser).

OED3's got the relevant sense as "creative material produced for an
advertising campaign, such as the copy, design, or artwork," with
cites from the '80s. (The other advertising sense is "a person who
carries out creative work on an advertising campaign, esp. a
copywriter, art director, or designer.").


Ben Zimmer

The American Dialect Society -

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