Choosing a Book Title in the Internet Age: Margaret Atwood and MaddAddam

ADSGarson O'Toole adsgarsonotoole at GMAIL.COM
Tue Oct 1 23:13:26 UTC 2013

I just listened to part of an interview on of Margaret Atwood
during which she spoke about her novel MaddAddam which is a

She explained why the letter "d" was doubled in MaddAddam (appearing
four times).

Atwood: But the real explanation is that I went online and there was
already somebody who had the domain name of it with one "d".

Interviewer: Really?

Atwood: Yes

Interviewer: So by adding …

Atwood: By adding another "d" I was able to make a unique name that
nobody could then claim as a porn site.


The American Dialect Society -

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