Choosing a Book Title in the Internet Age: Margaret Atwood and MaddAddam

[ADSGarson O'Toole]

I just listened to part of an interview on cbc.ca of Margaret Atwood
during which she spoke about her novel MaddAddam which is a
palindrome.

She explained why the letter "d" was doubled in MaddAddam (appearing
four times).

http://www.cbc.ca/thesundayedition/features/2013/09/15/feature-5/

Atwood: But the real explanation is that I went online and there was
already somebody who had the domain name of it with one "d".

Interviewer: Really?

Atwood: Yes

Interviewer: So by adding …

Atwood: By adding another "d" I was able to make a unique name that
nobody could then claim as a porn site.

Garson

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