Quote: Success is never final and failure never fatal. It=?windows-1252?Q?=92s_?=courage that counts. Churchill or Budweiser?

ADSGarson O'Toole adsgarsonotoole at GMAIL.COM
Tue Sep 3 20:14:08 UTC 2013

Charlie, Fred and Wolfgang Mieder have a valuable entry in The
Dictionary of Modern Proverbs for:
Success is never final (and failure is never fatal).

The DMP notes that George Starr White wrote "Success is never final"
In a 1920 book.

Nowadays Winston Churchill is often incorrectly credited with:
Success is not final; failure is not fatal. It is the courage to
continue that counts.

On the Quote Investigator website I trace the expression and
tentatively credit a copywriter for Budweiser beer instead of


Feedback and interesting citations are welcome as always,


The American Dialect Society - http://www.americandialect.org

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