deep dive

Mullins, Bill CIV (US) william.d.mullins18.civ at MAIL.MIL
Thu Jan 9 16:20:48 UTC 2014

I encountered the subject term for the first time on two separate occasions at work in the last month, for in-depth reviews of particular topics.  Now, today, it is one of a number of business-type clich├ęs in a Thomson Reuters article

that was linked by Boing Boing.  Seems to have started up around 2001.  Lots of other good ones in the article and associated infographic.

The American Dialect Society -

More information about the Ads-l mailing list