Not in OED: "gold"

Christopher Philippo toff at MAC.COM
Thu Jan 16 17:04:13 UTC 2014

I’m inclined to think “comedy gold” is older than Seinfeld:

Durkee, Cutler. "With Beer, Back Bacon and Banter, 'sctv's Bob & Doug Mine Comedy Gold in the 'great White North.'" People. February 1, 1982.,,20081357,00.html

Much older, judging from an ad for the film The Baby Mine:

“Kitty Kelly in The Chicago Examiner says: 'Madge Kennedy is what Samuel Goldfish predicted—a comedy mine...  A comedy gold mine for the exhibitors of America…"
Goldwyn Pictures. Advertisement. Variety 48(2). September 7, 1917. 32.

Christopher K. Philippo
The American Dialect Society -

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