[Ads-l] infra = infrastructure

Ben Zimmer bgzimmer at GMAIL.COM
Thu Nov 13 19:10:41 UTC 2014


"Infra" for "infrastructure" is a trendy clipping in tech circles.
Earlier this year, Mark Zuckerberg announced that Facebook's motto was
changing from "Move fast and break things" to "Move fast with stable
infra." (QOTY candidate?)

http://mashable.com/2014/04/30/facebooks-new-mantra-move-fast-with-stability/
http://www.buzzfeed.com/mattlynley/facebooks-move-fast-break-things-era-is-over

Most examples I'm coming across are from India, e.g. "infra projects"
or "infra financing":

http://indianexpress.com/article/business/economy/6-indian-infra-projects-figure-in-kpmg-world-markets-report/
http://articles.economictimes.indiatimes.com/2014-11-09/news/55917904_1_infrastructure-hinduja-group-prakash-hinduja
http://www.thehindubusinessline.com/opinion/the-right-path-for-infra-financing/article6595659.ece

--bgz

-- 
Ben Zimmer
http://benzimmer.com/

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